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Advertising for Beginners assumes that you have a tight advertising budget and have to get the best bang for your buck. In this way, it differs from many books which are generally written from the viewpoint of large companies or multinationals which have huge advertising budgets.
The book opens by differentiating between advertising and marketing. It then reveals how much money is spent on advertising and poses the question: why
...If you want to run your own business out of your home, Home-Based Business for Beginners will provide you with all the information you need to get started. Learn about the tax and other advantages of running a home-based business. But also be alerted to some of the disadvantages including finding good employees and your legal liabilities.
This book will help you locate products by attending domestic and foreign trade shows; by conducting
...Crowdfunding platforms raised $2.7 billion in 2012 and funded over a million campaigns with predictions of an 81% increase in future crowdfunding volumes. In this book, I'll put crowdfunding into the context of the socially connected world of the Internet. I will lead you through some of the preparations you will need to make before approaching the equity crowdfunding market and then I'll lead you through some of the issues which you are likely
...Over 8 million jobs have been lost in the United States since the current recession officially started and in Canada over 400,000 full-time jobs have been lost. Under these circumstances, laid off workers are discovering that it is almost impossible to find work. Meanwhile, students who are graduating from school, college or university are facing challenges like never before.
In spite of the "happy pills" currently being dispensed by politicians
...Steps to Opening a Successful Web Store is written for the small business person as well as those who want to start a new e-commerce business. It starts by taking a look at the importance of retail e-commerce and differentiates between the marketing of products and the marketing of services. It then covers Electronic Data Interchange (EDI); the role of Trading Partners and how to adopt EDI. It reviews the status of worldwide business-to-business
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